📈 Gross Margin • Markup Percentage • 100% Free

Profit Margin & Markup Calculator

Calculate your gross profit margin, price markup percentage, and total profit dollars instantly for retail and e-commerce.

Cost & Revenue

Cost of Goods Sold (COGS) ($):

Selling Price / Revenue ($):

Gross Margin

60.0%

Markup

150.0%

Gross Profit: $60.00

The Difference Between Margin and Markup

A frequent confusion among business operators is the difference between margin and markup. While both express profit, they use different denominators:

Gross Margin: The percentage of selling price that is profit: (Profit / Revenue) × 100. Margin can never exceed 100%.
Markup: The percentage added onto the original cost to establish the retail price: (Profit / Cost) × 100. Markup can easily exceed 100%, 200%, or more.